Air Berlin - We Fly USA

Ad campaign

About

The goal of campaign was for air Berlin to become airline of choice flying to the USA. We decided to go for illustration approach as it easy to convey “USA” visually, it is flexible to use, and it makes a difference in the airline communication. We pitched the illustration style to look premium and grab attention at the same time. We chose to collaborate with famous illustrator Malika Favre as her style looks premium and grabs attention at the same time. Our slogan for this campaign was : Yes, we fly USA.

Role

Pitching ideas

Illustration design proposition

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Client

air berlin

Finished on

February 14, 2023

Pitch design

No items found.

Related work

Air Berlin

Art Direction/Design

Karlberg Engineering

Brand Identity Development

With you every step of the process

We believe in making life-long connections through great communication.

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Research

We begin by thoroughly researching your brand, target audience, and goals for the project. This helps us understand what you're looking for and how we can best deliver it.

Ideation

Next, we bring together our team of experts to brainstorm and generate ideas. We take a collaborative approach to ensure that we come up with the most innovative and effective solutions.

UX/UI Design

With the wireframes as a guide, we begin the design process, creating beautiful and engaging visual assets that align with your brand and goals.

No-code development

Finally, we bring everything together in the development phase, building and testing the final product to ensure that it meets your expectations and is ready for launch.

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About Me

As an Art Director and Graphic Designer, I seamlessly blend creativity, technology, and strategy to address clients' unique needs. With a rich background cultivated across London, Berlin, Stockholm, Hamburg, and Belgrade, I bring a global perspective to my work.
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Collaborative by nature, I thrive on fostering design teams and engaging in co-creative processes with clients.
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Over 7+ years, I've successfully orchestrated advertising campaigns and communication designs for renowned brands including Samsung, Microsoft, MSD (Merck), Alcon, air berlin and many more.

My capabilities span across design projects, advertising campaigns, brand identity development, and innovative initiatives. Let's connect and explore the transformative power of design together.