PHYNE

Social Media Ad Campaign
About
PHYNE is a fashion company from Munich that produces sustainable streetwear. I, together with the creative director and copywriter, led the social media ad campaign with a message: “Fashion you won’t be afraid of”. The concept came from the insight that people often feel intimidated by fashion. In order to translate how PHYNE fashion is the right garment for everyone, we developed a series of animated videos that contrast “scary” world with basic and simple PHYNE clothes.
Role

art direction
concept creation
animation
graphic design

Client
PHYNE
Finished on
February 6, 2023
PHYNE

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About Me

As an Art Director and Graphic Designer, I seamlessly blend creativity, technology, and strategy to address clients' unique needs. With a rich background cultivated across London, Berlin, Stockholm, Hamburg, and Belgrade, I bring a global perspective to my work.

Collaborative by nature, I thrive on fostering design teams and engaging in co-creative processes with clients.

Over 7+ years, I've successfully orchestrated advertising campaigns and communication designs for renowned brands including Samsung, Microsoft, MSD (Merck), Alcon, air berlin and many more.

My capabilities span across design projects, advertising campaigns, brand identity development, and innovative initiatives. Let's connect and explore the transformative power of design together.